Subway: Blue Eats Everything


The impact of a great viral video can’t be denied. But when Charged produced a video for Subway with an out-of-the-box scenario featuring Lenny, an animated monster who pauses in an urban setting to explain the benefits of eating fresh while munching on pedestrians – we experienced the power of viral media content firsthand.

Familiar with Subway’s well-known traditional live-action campaign promoting eating healthy,  Charged took a fresh look at it from our unique perspective – an animated style that brought home the message with a new twist – and then we got to run with it.  The success of the campaign prompted Subway to give us the go-ahead to create an entire Internet campaign and to re-design their website around the characters and style of animation we created.