MoveOn.org: Democracy is Not for Sale

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When MoveOn.org needed to mobilize the country to push back hard in response to a national retail chain’s six-figure donation to support a far-right Republican gubernatorial candidate, they entrusted Charged Studio with the responsibility of creating a motivational spot on time and on budget – with a message that was on target.

Inspired by the critically acclaimed Lobo commercial, “Boycott Target" is an innovative parody of the 2007 spot, and illustrates Charged Studios’ ability to deliver an impactful message through simple storytelling – with an innovative concept and the artful use of traditional animation