Howard Johnson: Go Happy: Free Rooms with Rewards


Go Happy. Go Hojo.

The challenge was to tackle four different bonuses, and present them in a fun, memorable manner. We recalled how Howard Johnson held a special place in our hearts, and built a world to remind us of childhood, security and a simpler time. We had a blast making these characters - and went on to apply our style to Hojo spokesmen the Globetrotters, for some print ads.

These spots aired nationally on TV.