Howard Johnson: Comfy Beds Make You Happy

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Go Happy. Go Hojo.
The challenge was to tackle four different bonuses, and present them in a fun, memorable manner. We recalled how Howard Johnson held a special place in our hearts, and built a world to remind us of childhood, security and a simpler time. We had a blast making these characters - and went on to apply our style to Hojo spokesmen the Globetrotters, for some print ads.

 

These spots aired nationally on TV.