We were approached by the creative team at Fenton to make a high-intensity spot for the Brady Campaign to Prevent Gun Violence, placing a focus on the extended clip and its dangers.
The spot takes place in a shooting range. Multiple shots are fired. As the target is reeled in, it is revealed that the target is a series of regular citizens – children, the elderly, public employees, etc. The takeaway is, “Assault Clips: They Make Everyone a Target”